My approach is fundamentally collaborative, and tends towards the interdisciplinary. As a “hybrid” researcher and analyst, I operate confidently at the intersection of cultural trends, qualitiative people insight (in it’s myriad - virtual, physical, digital - forms), and quantitative data mining. I pride myself on my ability to translate those findings into clear strategic direction.
The means by which I communicate insight is also flexible: I am as experienced in producing ethnographic film as I am in the development of whitepaper editorial.